Going to start collecting different AI design metaphors. Drew Breunig described Gods, Interns, and Cogs. Geoffrey Litt is thinking about Copilots and HUDs.
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Would love to see more documentation, like this March 2025 post from Google, educating content creators on how to live in the AI search future.
Learning about DeepSeek today …
- This great FAQ from Ben Thompson digs into why this is big deal, why it might be good in the long run, and also provides a nice background on different reinforcement learning approaches.
- You’d be right to think DeepSeek, an AI model from a Chinese company, doesn’t want to talk about some things.
- DeepSeek was surprisingly cheap to train and is very cheap to use (compared to similar models from OpenAI and Anthropic).
After plenty of discussions and tons of exploration, I think we can simplify the world of AI use cases into three simple, distinct buckets:
- Gods: Super-intelligent, artificial entities that do things autonomously.
- Interns: Supervised copilots that collaborate with experts, focusing on grunt work.
- Cogs: Functions optimized to perform a single task extremely well, usually as part of a pipeline or interface.